About us
Since day one in 2020, Cult Communications has had one clear purpose: to offer a modern, flexible, and personal alternative to traditional PR and communications agencies.
Everything we do starts with passion, creativity, and a deep understanding of what actually works. We help new brands break through—and we help established ones grow stronger. From fashion and beauty to lifestyle, we know how to create visibility that lasts.
When you work with us, you get a small, sharp team that cares just as much about your brand as you do. We’re hands-on, fast-moving, and fully committed—every project gets personal attention and tailored solutions. No copy-paste strategies here.
We take results seriously—but we also believe the process should be fun, collaborative, and inspiring. No fluff. No shortcuts. Just smart, creative work that makes an impact. If that sounds like what you’re after—you’re in the right place.
Sanna Franklin
Founder & CEO
Sanna Franklin has nearly 20 years of experience in PR, influencer marketing, and brand strategy—working across fashion, beauty, and lifestyle.
Before founding Cult Communications, she led global PR, influencer marketing, and digital teams at Oriflame and Gina Tricot, managing strategies across 60+ markets. Her background spans both agency and in-house roles, giving her deep insight into how to build brands, drive growth, and navigate complex challenges.
At Cult, she works with brands like H&M, NA-KD, Armani Beauty, YSL Beauty, Fenty Beauty, L’Oréal Paris, Sony, and many many more—creating everything from influencer campaigns, brand partnerships, and crisis strategies to long-term PR and communication plans.
She also represents select creators—managing negotiations, partnerships, and long-term brand development.
With a BBA in marketing from New York and additional studies in digital analytics, advertising, and journalism, she combines formal knowledge with hands-on experience to deliver sharp, effective communication strategies.
Motto: Straight talk, sharp ideas, solid results.
Contact Sanna:
[email protected]
Tel: +46708638555
Address
Cult Communications Stockholm
Arena, Malmskillnadsgatan 36
111 57 Stockholm
Sweden
Cult Communications Marbella
Hacienda CiFuente
C. Torre Campanillas, 7
Bloque 23-G1
29679 Benahavís
Málaga, España